Last updated: 1 October 2026
 

Told By Lucy respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how I collect, use and protect personal information when you visit toldbylucy.com, contact me about my services or work with me as a client.
 

Told By Lucy is a sole trader business operated by Lucy Appleyard.


 
1. Who I am
 

Business: Told By Lucy
Website: toldbylucy.com
Email: lucy.appleyard@outlook.com

For the purposes of UK data protection law, I am responsible for the personal information I collect and use in connection with Told By Lucy.


 
2. Information I collect
 

When you contact me through the website contact form, I may collect:

• First name

• Last name

• Company name

• Email address

• The contents of your enquiry
   

If you contact me by email, I may also receive any personal information that you choose to include in your message.
 

When you become a client, I may additionally hold information necessary to provide my services, manage our working relationship and administer payments and invoices.
 

I only collect information that is reasonably necessary for these purposes.


 
3. How I use your information
 

I may use your personal information to:

• Respond to enquiries and requests for information

• Discuss and provide copywriting and related services

• Communicate with existing and prospective clients

• Prepare proposals, quotations and project information

• Manage ongoing client relationships

• Send invoices and maintain appropriate business records

• Deliver and administer agreed services

• Keep records where I am legally required to do so

• Protect the security and integrity of my website and business
   

I do not use information collected through my contact form to send unsolicited marketing emails or add you to a marketing mailing list.


 
4. Lawful basis for processing
 

Under UK data protection law, I need a lawful basis for processing personal information.
 

Depending on the circumstances, I may process your information because:
 

It is necessary to take steps at your request before entering into a contract.
For example, when you contact me to discuss potentially working together.
 

It is necessary for the performance of a contract.
For example, when I need your information to provide agreed copywriting services
 

It is necessary for my legitimate interests.
For example, maintaining appropriate records of business enquiries and communications, provided those interests do not override your rights and freedoms.
 

I have a legal obligation.
For example, keeping financial and accounting records where required by law.


 
5. How I receive your information
 

In most cases, I receive personal information directly from you when you:

• Submit an enquiry through the website

• Contact me by email

• Discuss a potential project with me

• Become a client
   

I do not routinely purchase personal information or mailing lists.


 
6. Who I share your information with
 

I do not sell, rent or otherwise trade your personal information.

I may share information with trusted third-party service providers / platforms where this is necessary to operate my business or provide services to you.
 

These may include:

• The website platform and associated website functionality

• Email and communication service providers

• Payment, accounting or invoicing providers where applicable

• Professional advisers where reasonably necessary

• Government, regulatory or law-enforcement bodies where I am legally required to do so
   

Third-party providers may process information in accordance with their own privacy policies and terms.
 

Where appropriate, I take reasonable steps to ensure that third parties handling personal information on my behalf provide suitable safeguards.


 
7. Website cookies
 

Like many websites, toldbylucy.com may use cookies and similar technologies.
 

Some cookies may be necessary for the website to function correctly, maintain security or provide basic website functionality.
 

The website platform may also use cookies as part of the operation, security and performance of its platform. Additional features, applications or integrations may introduce other cookies or tracking technologies.
 

I do not currently use Google Analytics, Meta Pixel or similar analytics or advertising tracking tools.
 

Cookie use may change if I add new website functionality in the future. Where non-essential cookies require your consent, appropriate cookie controls will be provided.


 
8. How long I keep your information
 

I only retain personal information for as long as reasonably necessary for the purpose for which it was collected.
 

Enquiry information may be retained for a reasonable period after an enquiry has ended so that I can maintain appropriate business records and respond to any follow-up communication.
 

Client information and financial records may need to be retained for longer periods where required for legal, accounting or tax purposes.
 

When personal information is no longer required, I will take reasonable steps to securely delete or dispose of it.


 
9. Your data protection rights
 

Depending on the circumstances, you have rights under UK data protection law, including the right to:

• Ask for a copy of the personal information I hold about you

• Ask for inaccurate or incomplete information to be corrected

• Ask for your information to be deleted where there is no lawful reason for me to continue processing it

• Ask for processing of your information to be restricted in certain circumstances

• Object to certain types of processing

• Request the transfer of certain personal information to you or another organisation

• Withdraw consent where I am relying on consent as the lawful basis for processing
   

These rights are subject to certain legal conditions and exemptions.
 

To exercise your rights, please contact:

lucy.appleyard@outlook.com
 

I may need to request additional information to confirm your identity before responding to a request.


 
10. Complaints
 

If you have concerns about how I have handled your personal information, please contact me first at:

lucy.appleyard@outlook.com
 

I will do my best to resolve your concern.
 

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO), if you believe your personal information has been handled unlawfully.
 

You can find information about making a complaint on the ICO's website.


 
11. Changes to this Privacy Policy
 

I may update this Privacy Policy from time to time to reflect changes to my business, website, technology or legal requirements.
 

The latest version will always be published on this page.